AI SEO

AI Search Engine Optimization

Increase Visibility in ChatGPT, Perplexity, and Google’s AI Search

We support ambitious ecommerce brands in strengthening their visibility across AI-driven search platforms like ChatGPT, Perplexity, and Google AI Overviews—helping them stay ahead of emerging competitors.

Your competitors are being referenced in AI-driven search results.

AI search optimization helps your brand get mentioned and linked across generative AI platforms such as ChatGPT, Claude, and Perplexity.

When users ask questions in ChatGPT—like “Which sustainable skincare brands are worth trying?”—or search Google for terms such as “running shoes for flat feet,” AI systems increasingly deliver direct answers rather than traditional result pages.

Brands that appear in these responses gain visibility and buyer interest, while those left out miss opportunities and fall behind.

How Search Used to Work

How Search Works Now

Your customers are now using AI-driven platforms.

Your product pages appear in ChatGPT Shop, but they aren’t optimized to convert visitors who arrive without prior context.

Competitors get recommended while issues like broken GTINs and duplicate SKUs in your product feed reduce visibility across Google Shopping and ChatGPT.

Without strong affiliate partnerships, your brand may miss opportunities to appear in trusted review content referenced by AI tools.

You’re missing AI-driven referral traffic because your product detail pages aren’t built for visitors arriving without prior context.

Our AI Search Optimization helps your brand earn citations where buyers actively look for answers.

We help your brand earn recommendations—with links and proper attribution—when AI platforms answer purchase-driven questions in your category, while safeguarding your existing SEO performance and revenue using proven generative search optimization methods.

AI-Optimized Product Page Architecture

Well-defined descriptions, structured FAQs, and detailed product attributes make it easy for LLMs to understand and reference your pages. Your conversion-driven PDP content becomes long-term search infrastructure.

Smart Product Feed Management

Accurate GTINs, well-managed SKUs, and clean inventory data power recommendations on both Google Shopping and ChatGPT. Errors in your data now impact performance on both platforms.

First-Time Visitor Landing Experience

AI referrals land without context, and your PDPs must perform immediately. There’s no second chance to make an impression.

Authority-Driven Content Planning

Affiliate partnerships and review placements that AI platforms consider when generating recommendations.

AI Search Traffic Attribution

Track ChatGPT-driven traffic and measure assisted conversions with custom UTMs—something few competitors are doing.

Actionable Intelligence on Your Competition

Monitor competitor visibility in AI search, examine their citation approaches, and uncover opportunities for your brand to lead the category.

AI SEO Services

AI Visibility Audit & Scorecard:

Thorough testing across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot using authentic buyer queries from your category.

Generative Engine Optimization Implementation:

Optimize your content and data so AI platforms can understand, reference, and recommend your pages.

Answer Engine Optimization (AEO):

Content organized to capture featured snippets, AI Overviews, and instant-answer results.

LLM-Optimized Content Strategy:

Optimize individual pages to increase exposure on AI search powered by large language models.

Ongoing AI Search Monitoring:

Tailored tracking and reporting solutions that monitor growth in brand mentions and link attributions.

Collection Expansion Drove a 55% Surge in Organic Traffic

SEO isn’t instant, but in just five months, optimizing 41 collection pages delivered over 3,600 new keyword rankings and nearly 24,000 new users.

54.6%+

Increase in organic traffic to collections

3,687+

New keywords in Q1 2025

+190%

Organic visibility to collections

Our AI Search Engine Optimization Process

I

AI Visibility Assessment

We evaluate your brand’s presence across ChatGPT Shop, Perplexity, Google AI Overviews, and Bing Copilot using real buyer queries, providing a detailed scorecard with A–F grades for each platform.

II

Product Infrastructure Optimization

We enhance your product pages for AI-driven, context-free referrals while ensuring structured data and clean feeds protect performance across both traditional and AI search channels.

III

Information Architecture Implementation

We transform your product content into strategic infrastructure with clear descriptions, persistent FAQs, and detailed attributes that LLMs can easily understand and reference.

IV

AI Search Performance Tracking

We set up custom tracking for ChatGPT referrals and monitor assisted conversions with UTM parameters that most agencies aren’t using yet.

We’re Already Tracking Real AI Search Results

We track conversions from emerging AI platforms that most brands haven’t monitored yet. Early insights show these referrals behave differently from traditional search traffic, creating a new source of traffic that didn’t exist a year ago.

Perfect For Brands That Can’t Afford to Wait

AI SEO designed for ecommerce brands aiming to excel in the era of generative search.

Rely on organic search for significant revenue and need to protect your visibility.
Looking to build an early presence in fast-growing AI search channels.
Don’t have the team to manage testing and optimization across 4+ AI search platforms.
Need focused priorities, trackable results, and practical steps you can implement immediately.

Why Most Agencies Can’t Do This Yet

We track real ChatGPT referrals with UTM parameters while most SEO agencies are still questioning AI search. This is actionable performance marketing for the new era of search.

DCP Is the Only SEO Shop I’ll Recommend

4.9

We were spending on marketing, but nothing felt predictable. No clear direction. No reliable results. RankMyBrand, powered by Giftswap Tech, changed that almost immediately.

SEO has evolved from a ranking contest to an information architecture strategy, with product pages as the cornerstone.

Jon Nastor Founder & Head of Strategy, DCP

I used SEO to grow my own ecommerce business from seven to eight figures and have guided some of the world’s leading DTC brands. I know the subtle factors that determine SEO success.

Nick Eubanks VP of Owned Media, Semrush

DCP is the only SEO shop I’ll recommend to DTC ecommerce brands running Shopify. These folks know exactly what they’re doing — and they have proven that time and time again.

Uday Singh Marketing Head, Growth Brand

Your AI Search Audit Starts Here

Many brands remain unseen in AI search without realizing it. Our AI Visibility Audit identifies precisely where your share of voice is being lost across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot.

Here’s how it works:

Apply & Analyze: We determine if we can drive real AI search results for your business before moving forward.
Discovery Call: Let’s discuss your objectives, analyze your current search visibility, and uncover AI search opportunities.
Customized Audit: Receive an AI visibility scorecard with A–F grades for every platform, along with prioritized action recommendations.